6 Simple Strategies to Get Blog Posts Indexed by Google Quickly

In this article I offer some tips for writing blog posts that are geared up for search engine traffic, and that are written to be shared in the social web. For the example, I will be walking through how I create a real post for a high authority health web site.

I will also be creating a video to embed into the blog post, so I will explain how I created the video, came up with the title for it, and armed it for top results in the search engines.

If following along, be sure that when you create a video and article that they are able to stand alone as you never know how someone will be absorbing your content. It might be that they aren’t watching the video embedded within your post at all, but stand alone on YouTube or wherever it is that you decide to host it.
Video

Watch over my shoulder as I perform the steps that I use to get blog posts and videos indexed by Google quickly

Let’s Use Google Suggest To Find A Good Topic For Our Blog Post

We’ll use the long tail we find within our post title

By default I head to Google.com to start, but if you are writing content for a specific geographic audience like Canada for example, you might want to go to the correct engine (Google.ca) because there will be some differences in the results, even if they are just subtle.

Also, you may want to disable the saving of search history for your Google Account, or log out of Google completely, because the search results may differ for you otherwise. We’ll be looking at top results to do a quick glance at the competition. It’s not a huge deal but it’ll help our testing to be a little more precise, but the truth is we are not dealing with exacts anyway. In case you didn’t know, Google will tailor your results (when search history is being saved), to show sites that you frequent most in the top results.

1) First, let’s decide on roughly what we want to talk about in our post.

In this example I am going to be providing a list and summary of Facebook pages in the “raw food” niche. I’m not sure how many just yet, maybe around 50, but I can work that part out later.

2) Next, let’s head to Google to see what people might be searching for that would like to see that list. There might be some deliberate searches for such a thing, but somehow I don’t think there will be much. Let’s look anyway.

Well, there wasn’t a whole lot.

I did find:

“raw food facebook pages”
“raw food diet facebook”
“raw food health facebook”
“raw food on facebook”

I also discoverd that commonly people might look for Facebook pages in this way:

“{topic-name} related facebook page”

So, even though “raw food related facebook pages” isn’t rolling up, it doesn’t mean it wouldn’t get traffic in the long or short term.

3) Finally, let’s assess the results that come up for each phrase.

For the search “raw food facebook pages” Google lists exactly what you may (or may not) expect. It lists pages on Facebook related to “raw food.”

You might think this removes the need for the content developer but I wouldn’t agree. I think that a nice list with that title will still climb above those results. It would be human edited instead of machine selected after all.

I looked through some of the other terms, and I decided to go for the first one.

What I am mainly looking for when assessing the results is if anyone has used that exact phrase in the title of their content.

While I will be using “raw food facebook pages” for the article, I will probably be using “raw food diet facebook” for the video.
Creating A Blog Post Title Using Our Chosen Google Suggest Keyphrase

Make a title worth clicking and sharing

OK, now with our chosen keyphrase in hand, let’s come up with a title.

The title is arguably the most important part of the content when it comes to getting clicks, SEO, and sharing.

It becomes the starting point, or the “advertisement” for the content piece when the snippet is viewed in the SERPS or after being shared on social sites like Facebook. The title also often determines what is included in other key SEO elements, which include the H1 tag and the URL.

List posts are great, and they are often shared without hesitation.

Knowing that, let’s create a “list post” style title from our chosen keyword.

Let’s go with:

“50 Impactful Raw Food Facebook Pages Worth Liking”

And for the video:

“50 Big-Wheel Raw Food Diet Facebook Pages”
Pay Attention To Some HTML Elements That Affect SEO

OK, with the title aside (an element that I find incredibly important), let’s take a look at some other important factors for SEO.

I personally don’t like shoehorning other keywords into the copy. If I stumbled across some during the title research phase that would work well for sub headings, then that’s one thing. To stress over getting a bunch of keywords and phrases in the content, I don’t bother with that for blog posts.

I think that the keywords happen naturally with the writing. It’s natural to mention related words while you are writing, isn’t it?

But here is what I do pay attention to:

Use a version of your main keyphrase in the opening or introduction paragraph. It may also make sense in some cases to use the exact phrase in a sub heading or paragraph deeper within the article.
Separate sections of the article with H2 (or perhaps H3) heading tags.
Use strong and emphasis (em) tags throughout if it makes sense to.
Include an image within the content. The filename and alt text of the image are important.
Don’t be afraid to include links within the article. Links to external high authority sites, more information links, internal links, etc.

Make The Content Scannable With Info Packed Headlines

Many people like to just scan an article rather than read it all the way through. This might be enough for them to decide if they want to share the content or save it to read later. Also, they just may get enough from the headlines to know they don’t need to read that particular section.

Having really good headlines makes the scanning process simple. The headlines stand out. They should define the next block of content but still provide value on their own. Don’t be afraid to use lengthy headlines. They don’t always have to be short and sweet. Some people disagree with me here but I might even use a full sentence or two in a headline.

Also, providing lots of whitespace or breaking up an article with other elements like images and videos helps make the “job” of reading seem less daunting. People can read lots of words fast, more than most probably realize.

The problem is looking at a big wall or sea of text and feeling a little anxiety about it. If it’s all broken up nicely, it makes for a better, smoother read, and more likely for the person to stick around to consume it.

Even one, two or there sentences in a paragraph works.

But this of course makes it even more important to separate chunks of content with great sub headings.
Offer Lots Of Value, Lots Of Content For List Posts, And Mention Others To Increase The Possibility Of Shares, Likes, And Saves

This goes without saying by now. You need to provide the utmost value in every piece of content that you deliver.

Come at it like it’s your first day on the job and you want to impress and over deliver. Always overdeliver.

I set myself up with the task of finding 50 big-wheel or impactful raw food Facebook pages. Why? Because people will want to save it for later and share such a wonderful resource.

At the same time I am mentioning (and linking to) others which would in turn might get them to link back or share the content.

The folks that you mention can get alerted in various ways including:

Pingbacks and trackbacks – when linking from WordPress to WordPress for example
Google Alerts – anytime a name or phrase is found in Google SERPS a person can be alerted by email or other means
Traffic monitoring – a person may see the referral traffic in their logs or analytics from your content
@ mentions in Tweets – I use Paper.li to curate content and the tool auto-tweets a link to the current edition and @ mentions the featured content providers

A Few Tips For Ranking Videos – Use A Google Suggest Low Comp Long Tail In The Title And Description And Post To YouTube

YouTube video results often show up within regular results. I find that most people will target YouTube Suggest terms for their videos if they target any at all. And that’s fine.

I do find there is a lot of overlap, but we can at least get some love from the Google SERPS for our videos when using a Google Suggest keyphrase.

Since YouTube is an authority site on the web, that is a strong SEO factor in our favour out of the gate. So, using a low competiton term in the title, in the description, and versions of it in the tags often yields great ranking results, and sometimes within minutes.

I created a video the other day targeted to people looking for a specific type of real estate property in a specific location. The video ranked for the long tail 2 minutes later, probably sooner, it just took me that long before I checked.

Now, it used to make me cringe at the thought of creating videos, but I knew how important they were (and are). I played around with Animoto but that wasn’t as impactful as I hoped. I dabbled with on-screen videos but that’s just not my thing, something I will revisit later. So, now I create screencast videos.

Best of luck getting your content quickly ranked in the SERPS!

Top 10 SEO Tools and Add-ons for Your Online Business

The phrase SEO tool is an umbrella term that includes any piece of software or service which can:

help you improve your website’s visibility
build a credible online brand
garner strategic and competitive intelligence
research keywords and links
track social media performance
create better content and
grow your website

Because of this, SEO tools are an important part of any online entrepreneur’s resource arsenal. Luckily, the internet abounds with dozens upon dozens of SEO tools, covering a wide range of functions.

Below there is a list of 10 of the most popular SEO tools out there, with explanations of how they can assist in your online business.
1. MozBar

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If you are interested in link building, then this is one of the most convenient browser extensions you can get. MozBar lists important SEO metrics for each web page you visit, including domain authority, page authority, on-site HTML elements, and number of backlinks. It also allows you to highlight the types of links you’re interested in (dofollow, nofollow, internal, and external), as well as determine the website’s location, based on its IP address.

All of these features are available with the free version of MozBar. For $99 per month, you can create a standard Moz PRO account, which unlocks access to additional MozBar analytics features, but also to the entire Moz toolkit, including a mentions tool, a rank tracking tool, on-page keyword optimization, a keyword difficulty and SERP analysis tool, and more.
2. Google Analytics

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Currently, Google Analytics is the Internet’s top rated web analytics and reporting service. For online marketers, it is an invaluable tool that can be used to obtain detailed statistics about a website’s traffic and its sources. This essentially helps publishers understand how visitors are interacting with their website.

Google Analytics can identify where visitors come from, how long they stay on a page, and what country they access the website from. Thanks to its integration with Google AdWords, it can also track conversions; and it’s e-commerce reports can track sales activity.

Blogs and websites may share Google Analytics data with potential advertisers to show how their website is performing and what kind of audience it reaches.

Basic functionality is free, while the premium version can be accessed for an annual fee. Google Analytics Premium offers the chance to work directly with Google and obtain “enterprise-level data.”
3. Copyscape

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CopyScape is an online plagiarism checker and duplicate content detection service that can be quite helpful if your content is being distributed across the web.

Content owners and publishers can use this service to check whether their content has been stolen and republished elsewhere on the web, or whether old content is being repackaged and presented to them as something unique and original. Copyscape functions by matching original content with pages on the internet that contain similar text.

Copyscape also offers two premium services. Starting from $4.95 per month, the Copysentry service monitors your pages and automatically checks for copies once a week, while Copyscape Premium can perform comprehensive plagiarism checkups for only 5c per search.
4. SEER’s SEO Toolbox

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A free, all-in-one toolbox based on SEER’s own in-house tools and designed to satisfy most SEO needs, SEER Toolbox targets online marketers who lack the technical know-how of seasoned programmers. Consequently, it works with spreadsheets, not programming code, boasting that if you can use the SUM () function, then you’ve got all the knowledge you need to excel (pun intended).

With SEER toolbox, you can easily create mashups, get quick access to relevant data ready for analysis, and better coordinate with your SEO team, since everyone would be using the same tools. The “all-in-one” function allows SEER toolbox to swiftly pull data from varied sources (like Google Analytics, Twitter, SEOMoz, Majestic SEO and more).
5. SEOQuake

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Similar to the MozBar, SEOQuake is a free analytics browser extension with over 2 million downloads. Versions exist for Firefox, Chrome, Opera and Safari.

Praised for the massive amounts of “raw data” it can deliver (more than any other SEO toolbar available), SEOQuake keeps track of all manner of relevant parameters, including Google Page Rank, Google Index, Google Search information, Google Links (plus similar data for other popular search engines), Alexa rank, keyword density, domain IP and page source, but it also allows users to easily create their own parameters.

With so many features and things to track, SEOQuake is great tool to help you get a sense of how popular or useful a website is, often in a single glance. If you’re a beginner, this toolbar is a great place to start teaching yourself some SEO basics.
6. Klout

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This quirky app resorts to social media analytics to evaluate its users and measure their online social influence. The app then assigns a numerical value to that influence, called a “Klout score.”

Klout draws data from Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia and Instagram to measure the size of a user’s social media circle, as well as their ability to drive action via the content they create.

It takes into account metrics such as retweets, follower counts, likes, subscriptions and memberships, and uses them to calculate social “outreach.” As a SEO tool, Klout can be used to measure your social media presence, and to better understand how your audience is responding to your content.

Although it is growing in popularity, Klout has also been criticized for producing “Klout scores” which can’t accurately represent one’s social influence. A famous example shows that according to Klout, US president Barrack Obama is less influential than a number of bloggers.
7. Ahrefs

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Primarily useful for link research and link building, Ahrefs comes with a large index of links, detailed anchor text distribution charts, and a user friendly interface to boot. The tool updates every 15 minutes, and can show backlinks, domains, and the best pages of a domain.

Ahrefs can generate SEO reports that can help you spot mistakes in titles, headers, meta descriptions or meta keywords; or find broken pages and duplicate content. A mentions tracker allows you to keep an eye on mentions of your brand or other relevant terms.

While this is mostly a paid tool, some limited functionality is offered for free (mostly as a free trial). Three paid subscription levels are available: for a monthly fee of $79, the Professional package can check up to 5000 backlinks per request; for $179, the Elite package ramps that number up to 15,000; and for $499 per month, users can gain access to an enterprise-tier package which displays a whopping 30,000 links per request.
8. Majestic SEO

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Majestic SEO is known for having one of the largest link intelligence databases on the web, which makes it a great option for anyone interested in online marketing and PR.

It offers a suite of useful competitive intelligence tools: a Site Explorer which provides URL/domain summary data, a keyword checker, a backlink history tool that shows the number of backlinks for a URL or domain, webmaster tools to verify the ownership of your domain, a wide range of standard and advanced reports, and much more.

Free services are offered to individual users who want to get data for the sites they own. Silver, Gold, and Platinum subscription levels are marketed toward SEO professionals and SEO agencies, starting from $29.99 per month, or $299.90 per year.
9. Social Crawlytics

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This is a nice competitive research web-based tool that can help you keep track of your competitors’ most shared content. It can quickly scan URLs to show you where your competitors’ content is being shared and promoted, and then compile useful social sharing metrics. Its intuitive dashboard makes it very easy to monitor, schedule and analyze those metrics.

Since this tool is free, you can jump right into using it if you have a Twitter handle and a URL to search. After you’ve tweaked the parameters of your search, all you have to do is provide an email address and Social Crawlytics will send you the report once it is compiled.

One of the most interesting features of the Social Crawlytics report is the Sunburst data graph, which “gives you a great visual view of how your shares are split up when approaching from a search engine’s point of view.”
10. Raven Tools

This popular suite offers a classic lineup of SEO, content and research tools. Raven addresses four main areas of interest for online entrepreneurs, namely SEO, social media management, content marketing, and PPC management.

If you’re confused about the myriad of SEO toolkits out there, Raven is a great place to start because it offers a lot of features in one place. Its SEO toolset alone contains over a dozen great resources.

For example, it features two time-saving tools: Site Finder – which uses Bing data to quickly identify the best linking opportunities, and Backlink Explorer – which pulls out all the backlinks for a URL or domain (including nofollow links) and compiles a comprehensive report.

But this is just a fraction of what the Raven software can do. However, quality comes at a cost. While a 30-day trial is offered for free, for $99 per month, you get unlimited access to the entire Raven tools suite. A nice perk about this offer is that the price covers up to four users, each with unique login credentials, which makes Raven a good choice for a small SEO team.

Creating Content, Establishing Blog and, Site Optimization

Hey there, Richard from richardsalingmarketing here again. So you want to blog and tell the world what you think because you believe you have a lot of value to share. That’s great. I imagine that you may want people to find you in order to read what ya have to say right? There is a lot to having a blog and getting it established. I hope you have tons of time. I don’t even write as much as I should, which is about 20 posts per month.

Through the years, I’ve learned a few things about online marketing and driving traffic. What I do for businesses is a lot different than what I do for my personal blog here. Mainly because of the resources and available time involved to perform indepth SEO. There is more to it than just puting up great content.

Yes it’s important to publish great content that adds value. That is just a very small part of the formula though. There are the backlinks, to and from other sites with domain authority. the syndication to the various social networks to strengthen the social signal which Google likes. There is also the technique of building a PBN (Private Blog Network); which could be considered black hat. Having a network and linking the sites together does not necessarily violate search engine guidelines. It depends on why you’re linking the sites together and if you’re using the links to influence search results (i.e. increasing your pagerank). So here are a couple of things to think about to perform SEO on your blog that are strictly whitehat SEO.
Tag! You’re Not It

Title Tags aren’t required in blogs as much as websites because search engines already crawl the page and see the title of the blog and you’re already ranking for the blog title. So you aren’t helping by having a title tag repeated. You don’t need to rank for it more than once.

Keywords in Meta tags used to be important as search engines had less ways to determine what a site is about. Now that technology is so advanced, search engines have better ways of determining rankings and relevance. I still like to put the keywords in there (for other search engines) and do this by enabling ‘dynamic’ keywords with the All in One SEO pack.
Getting Backlinks:

I won’t go into all of the ways that you can build links to your site as there are some great articles out there on the web already, but I will list some of my favorite methods:

Write Awesome Content – There’s nothing better than writing an article that gets tons of links from relevant bloggers. If you put enough work into your content and regularly engage with other bloggers in the niche, they’re going to link to your posts.
Guest Posts – I really like links from guest posts as they send traffic, they’re relevant, and you can usually customize the anchor text of the link to be anything you want. If you want to learn more about this method
Collaborate – Collaborating with other influencers in your niche is not only a great way to connect with more people, but it’s also a good way to get people talking about you. Oftentimes when I have interviewed people, they will link back to the interview from their own site. I also see people doing group projects which involve over 20 people and then end up having them all promote the one resource. If you can get other people involved, they’re going to help you spread the word.
Link Out – When you link out, people link back. I don’t recommend link exchanges or filling up your blog roll, but if you find something on another site that your audience might enjoy, don’t be afraid to share it. You never know, that big blog might just send their 5-figure audience your way.

Focus On a Keyphrase

Unless you’re really, heavily into branding, it’s a good idea to try to optimize your site around a keyphrase that can send you search traffic. Most blogs end up getting the majority of links to their homepage, so it’s a good idea to try and leverage those links by getting search engine rankings for a relevant phrase.

For me, I’m aiming to rank for the phrase ‘online marketing Scottsdale’. Although it is fairly competitive, it has a decent search volume and it’s relevant to what this site is about: helping small and medium size business get a better a ROI on social media and getting found as well as matching the offline customer experience with the message.

The first thing to do to get found online is to find keywords that have a high search volume as well as being relevant to your site. The Google external keyword tool is a good place to start to see which phrases are popular in your audience. Make sure you select ‘All Countries and Territories’ on the left and then ‘Exact match’ on the right hand side to get accurate results.

However that is NOT the only tool you should be using in order to find the best keyphrases for your WordPress Site. Here are 3 sites that help you find what your competitors are using:

keywordspy.com
keycompete.com
hexaTrack.com

Now use keyword research sites to expand your reach. If you intend on using Google AdWords to drive traffic then these keywords will be divided into your campaigns and adgroups. There are 3 other tools we can use in order to expand lists even further into multiples of cities, states, product names, artist, etc.

WordTracker.com
KeywordDiscovery.com
SpeedPPC.com

Once you have the keyphrases, you can use them in:

The title tag for your homepage
The heading of your site
Your logo
As anchor text in links from other websites

Just don’t over do it. Google doesn’t like stuffed pages. A good rule of thumb is approximately 20% of the article is filled with keywords you are working to get ranked for. With that, stick around 3-4 keywords so they have more weight and relevance in relating to a search query.
Index My Site With a SiteMap

If you are running a new site or one with only a handful backlinks pointing towards it, a sitemap can make a big difference in enabling Google to discover and index all of the relevant pages on your website.

In simple terms, a sitemap is simply a specifically formatted list of the pages on your site that you would like to be indexed by the search engines. You could create one manually if you like carrying out jobs that can be automated with ease. Otherwise I have a couple of suggestions:

Google XML Sitemaps: with over ten million downloads and an average rating of 4.7 out of 5, you can rest assured that this free plugin gets the job done.

WordPress SEO by Yoast: this free plugin has a number of SEO-related functions, one of which is an XML sitemap generator.

The process of building an updating a sitemap is almost entirely automated. You set a few options as you see fit then let the plugin do the rest. Google says that “[most] webmasters will benefit from sitemap submission, and in no case will you be penalized for it.” With that in mind, why wouldn’t you create a sitemap for your WordPress website?

That should be enough for now to get ya started. I’d love to read your thoughts on this.

7 Ways You Can Use Google Analytics To Power Your Marketing Efforts

Google Analytics is the world’s most popular web analytics application, used by almost every other webmaster. According to SimilarTech, almost 61% of the top 1 million websites (Alexa rankings) use Google Analytics.

top-web-analytics-technologies-comparison

However, most webmasters don’t use Google Analytics to its full potential. Studies indicate that almost 80% of ecommerce retailers use Google Analytics incorrectly. Viewing daily traffic stats, page views and traffic sources is a very basic way of using Google Analytics.

As a webmaster, you can use it in a much more advanced manner and derive extremely useful insights that can be used to fine tune your traffic strategy and marketing campaigns.

In this post, I’ll discuss a few ways you can use the information generated by Google Analytics to improve your website’s content, fine tune your SEO structure and generate more traffic.
1) Increase Organic Traffic with SEO Queries and Landing Page Reports

One of the main objectives of tracking your website analytics is to identify loopholes and find ways to attract more traffic. In Google Analytics, you can do this monitoring the SEO queries and Landing Page reports.

But you first need to integrate your Google Analytics account with your Google Webmaster Tools account. Once both these tools are integrated, you can see the top performing SEO queries for your website that are getting the highest impressions on search engines.

Here’s what you should do.

Use the SEO report within Google Analytics to see keyword ranking, clicks and impressions for your website.
Sort the keyword list by the number of impressions, and look for the highest impression keywords.
These are keywords for which you are already ranking well on Google search. You just need to improve the click through rate (CTR) for these keywords to increase your traffic.

To improve the CTR of these high impression keywords,

Keep your page and post titles around 55 characters, and meta descriptions around 156 characters.
Understand the context in which people search your high impression keywords, and then create content that is useful for those people. Create your content with the user’s intentions in mind and focus on benefit driven copy.

2) Increase Traffic With Keyword Report

To increase your website’s traffic by using the right keywords in your content, you can use the keyword report in Google Analytics. To access this report, go to Traffic SourcesàKeyword Report.

Here’s you can find the top keywords that are driving traffic to your blog. If you focus on just the top 10 keywords bringing in the highest traffic, here’s how you can use them.

Use them as alternate tags in the images on your website.
Also use these keywords in the titles of the images on your website.
Use the same high traffic keyword in your page title and description.
Make these keywords a part of the anchor text of your internal website links. But make sure your keyword based anchors include other natural words as well. For example, instead of using the keyword “WordPress Themes” as anchor text, use “Here are some of the best WordPress Themes” as anchor text. This seems more natural.

Create more blog content using your high traffic keywords.
3) Drive More Traffic Using Referrals Report

Your website traffic can mainly be divided into three categories – organic search traffic, referral traffic and direct traffic.

To maximize your referral traffic, you can use the Traffic SourceàReferral report.

Find out the top websites that are sending traffic your way. Usually, your referrers fall in one or more of the following categories. Here’s what you can do with each one of them.

Communities and Niche Forums: To maximize your traffic from communities and forums like Quora, Triberr, Reddit and other niche specific groups, you should spend more time replying to different discussion threads. Try helping people with your answers and focus on creating value. At the same time, share your own content wherever relevant.
Blogs and Websites: If a blog sends you a lot of traffic, focus on building a relationship with its owner and explore more cross promotional opportunities. Link back to such blogs in your content, and regularly comment on their posts. Also, try contributing a few guest posts to such blogs.
Social Media: Identify the social network that sends the most traffic your way. Identify the post structure that is working the best for you. Increase your posting frequency and replicate your successful posts for more traffic and engagement.

To improve the conversion rate of your referral traffic, you can create specific landing pages or customized messages for different referral sources. You can use tools like Hello Bar to do this.
4) Improve Blog Engagement Using the Content Overview Report

People visit your blog or website because of its content. If your content resolves their problems, answers their questions and helps them in any way, they’ll keep returning for more.

So it’s important to identify the content that is actually attracting the highest traffic. For this you can use the Content Overview Report in Google Analytics. Use it to find out your top performing content and identify trends from it.

Have a good look at the posts that are attracting the highest traffic. Identify any improvement areas and try to make them more comprehensive. At the same time, create new blog content that complements your popular content.

This will help you increase your reader engagement and the average user time on site.
5) Use the User Flow Report to Increase Conversions

One of the major objectives of attracting traffic to your website is to convert them into leads or subscribers. This conversion rate is even more important than your traffic numbers. To make sure that your traffic has a high conversion rate, you can use the Users Flow report in Google Analytics.

Here’s what you should do.

Open the users flow report in Google Analytics.
Narrow the report by traffic, source, location, device etc.
To identify conversion loopholes, highlight traffic to a specific conversion page.
Analyze the average user drop off point in the funnel from landing to conversion.

Once you’ve identified the weak link in your conversion funnel, you can improve conversions by doing the following

Set up in page surveys at the high drop off points using tools like Qualaroo to find out why users are dropping off your website.
Based on the feedback, set up A/B tests to address their objections.
Identify other high drop off points in your conversion funnel and repeat the above steps on them to bring improvements.

6) Optimize Mobile User Experience

Traffic from mobile and smartphone users is increasing exponentially. You cannot ignore mobile users when creating a traffic strategy. To find out the mobile experience of your website, use the mobile report in Google Analytics.

The two factors you should focus on are bounce rate and time on site. If the bounce rate is high, you might need to make adjustments to your design and content. Also identify the devices that have the highest bounce rate to get a better understanding of the reasons behind the high bounce rate.

To start, make sure you’re using a responsive website design that adjusts according to the dimensions of the user’s device. Also try to identify where and why users are dropping off in your funnel. Run A/B tests to see what remedies work the best for you.
7) Use Audience Reports to Personalize Your Message

If you run an e-commerce store or sell products on your website, you can boost your conversion rates significantly by providing personalized user experiences. For this, you can use the audience reports in Google Analytics.

Using this report, try to identify content preferences of different audience segments on your website. You will most likely have multiple audience groups that are interested in specific content on your site.

Create personalized messages and experiences for such visitors and show them the products and services that they prefer. This is highly effective since almost 60% of ecommerce shoppers say they prefer purchasing from customized stores.
Wrapping It Up

Google Analytics is a highly advanced web analytics tool that can be used to derive extremely valuable insights from your website traffic. By using the different reports and statistics available in Google Analytics, you can identify the loopholes in your website design, content or structure, and make the necessary adjustments. If you know how to use this tool the right way, it can play a key role in helping you develop the right online marketing strategies for your website.

Forget CTR. Build an AdWords Campaign To Convert

With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your click through rate is and discounted the fact that you still don’t have conversions? I know CTR can be misleading and it’s easy to get excited when you see a high CTR, but this number only shows how popular the ads are to the people seeing them.

At the end of the day, regardless of what size your company is, it needs conversions to stay alive. While it’s true that I can’t guarantee sales, I can definitely stack the deck and get you in front of the people searching for your product or service. Many people build campaigns backwards and quite candidly, I did as well when I started out. I emphasized the keyword list. I know better now. The keyword list is merely the minimum list of terms which you want to be found for. Create the campaign with the headline using 2-3 terms that describe your product or service. This is the theme of the ad. The 2 description lines should naturally, you guessed it, describe the headline. The keywords used in the headline should be broad match modified (BMM) to assure that these terms searched will trigger your ad. Once the campaign has been running for about a week, you can start optimizing by looking at the detail view of the keyword tab. This shows the terms that people are using to trigger your ads. If terms start showing up multiple times, you know that these terms should be used for either an existing or new ad group.

Here are some other guidelines to follow to assure your campaign is built as well as it can be to set it up for success:

Correct Geo Target

The larger the Geo Area the greater the competition. More competition leads to a higher CPC (Cost Per Click)!
People outside an Advertisers Geo Area will see their Ads if they are looking in the Geo Area. People inside the area do not need to include a Geo Reference to see the Ads.
If using “Radius Targeting,” it must be done in the interface, not editor.
Refrain from going smaller than a 5 Miles Radius, unless in a LARGE metro area.
I’ve found that targeting by a State’s County is generally not that effective as city or zip code.
Do not set to a Country that does not read the languages the Campaign is set to.

Ad Scheduling

Set to times Advertiser is available to answer a call if a desired conversion is a telephone call.
Most businesses should have ads scheduled to start when their business opens.
Scheduling is set for only when Advertiser confirms conversion can take place.
Naturally, E-Commerce is 24 hours, where a ‘brick and mortar’ shop may only do business during the hours of 8am to 5pm. So of course if it’s an online business or conversions can take place 24-7 then by all means, schedule the campaign 24 hours a day. Once you see when the bulk of your conversions take place, adjust the scheduling to run during those times.

Delivery Method

Set ads to accelerated delivery to get as much data as possible for the budget.

AD Rotation

Rotate evenly, Show ads more evenly for at least 90 days, then optimize. This will clearly present which ads the Public likes the most. Then optimize accordingly. If you allow the algorithm to rotate for more clicks from the start then the “results” are artificial.

Ad Extensions/Phone Extensions/Site links/Review Extensions

Set Local Merchants should have “Google My Business” page and it should be linked to Location Extensions. This will provide the opportunity to show the location along with the ads when it is in the top 3 spots of the search engine results page (SERP).
Set Call Extension if the company has a phone number regardless if telephone call is a conversion. Make sure to use the Google forwarding number so it can be tracked! Set up a conversion for calls from the website as well.
Google Forwarding is sold by stating that if the public calls from the Ad without ‘clicking’ on it’ there is no cost per click. Note: if they do “Click to Call” on a mobile, then the standard CPC is applied. Either way the number is not made memorable.
Site Links where possible. These are extra links for other pages on your website. (Makes Ads larger than standard, offers Cross-Selling, )

Ad Groups -Keywords / Targeting

By Search

All Keywords in an Ad Group have common theme and are in ad text as mentioned earlier.
While I strongly recommend daily budgets of $100 or more, budgets below $25 should start with two Ad Groups.
Budgets above $25 get at least three Ad Groups *unless the set Max CPC is being set for more than $10 per click.
If a suggested Ad Group has a Keyword List with sufficient volume to produce more than 3 Ads, you have enough for two Ad Groups. Create them!
Minimum of 4-6 Keywords per Ad Group.
1 click per keyword per day! All Keywords used MUST show for Traffic Volume on the Google Keyword Placement Tool. If volume can’t be found for any Keywords, refer the Advertiser to the Display System because Search Only campaigns will not work without traffic!
If traffic cannot be found for an Advertiser’s required Keyword, then you probably shouldn’t use it. I shouldn’t have to explain why.
No duplicated Keywords regardless of order or Match Type. They will compete against each other and raise your CPC. This is unless of course they are in different geo targeted areas.
Keywords addressing conversions are favored over static or research keywords.

i.e. [24hr plumbing repair] over [cost of plumbing repair] or [how to repair plumbing leak]. That should be another obvious one but I still run across people going too broad or using non sales or purchasing phrases and then wonder why the campaign isn’t converting (assuming the website has a compelling copy to close the deal).

When possible, use extensive negatives to limit irrelevant search traffic due to broad match.
When possible, use Modified Keywords to limit “Broad Base Match Out” relevance. That is using a plus sign in front of the words you want to trigger your ads.

By Display

Stay away from Search & Display Select.
The cost is typically 30% less than Search campaigns.
Budgets below $50 start with Three Ad Groups.
Budgets above $50, you will build to relevancy to Customer’s Audience & Goals.
Select targeting methods; Keyword, Topic, Interest, Demographics to show Ads where the Advertisers customers would visit.
No two Ad Groups are set to the same target method. One Ad Group for Topics, etc.
Clearly Name the Ad Group to clearly indicate method of Targeting.

Negative Keywords

Work at matching your list with Google’s recommended stock list at minimum.
Must have no Keyword conflict with advertising Keywords.
Use any additional negative Keywords that are client specific or offered by advertiser.

So with this you now have a blueprint to create an AdWords campaign that will convert.

What Is Customer Loyalty Worth?

Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe programs?

To a lot of retailers a customer retention strategy is commensurate to a loyalty program that offers financial rewards. Like any business, Retail marketers employ these rewards programs because consumers follow a predictable and measurable path to repeat purchases. CEOs and CFOs love predictable and measurable consumer behavior. However, we are seeing indicators that consumers are becoming increasingly dissatisfied by the similarity of these programs among the businesses which use them and their lack of compelling benefits. Here’s the thing. As we become accustomed to a higher level of service, which is a key differentiator for businesses, the client / consumer becomes accustomed to that level very quickly and it takes more to wow us. After all we are fickle and if the difference is just money, we will gladly switch our loyalties to rival companies which offer even bigger rewards.

Now the real secret to building even deeper connections with your customers is to follow the smartest retailers who have shifted their thinking of client loyalty not as a new or separate program but as a corporate strategy. Successful business marketers are insightful and empathetic to the marketplace. They put themselves in their customers’ shoes to fully understand their perspective and then serve those customers with genuine passion. These brands not only create customers, they create raving fans with enough emotional loyalty that they will act as brand advocates, ambassadors and promoters. These raving fans will go out of their way to spend more, pay premium prices from the brand even when other retailers and products are readily available.

Online merchants have the unique opportunity to nurture emotional loyalty by alleviating the pain points of traditional shopping and capitalizing on the strengths of digital e-commerce to deliver exceptional shopping convenience and personalization.
Customer Loyalty is Imperative to Business Survival

As more consumers live online rather than merely get online, there is a shrinking pool of new consumers for the online marketer to target. This obviously makes retaining your existing customers that much more important.

An internal study performed at Google shows that current consumers give little thought to moving from site to site to compare products and prices. They call this the zero moment of truth. As much as 88% of consumers are researching items online and then buying the items at a physical store. That figure is from Accenture, April 2014. The shopping decision cycle has lengthened as there is more information to research. As a result, consumers are more informed and they want a valid reason to remain loyal.

One way to keep me loyal is to have a great website that delivers what I want on the device I happen to be using at any given time. Google recently announced the heightened support and weight of “Responsive” Web Design or Mobile Friendly websites. This is in response to the trends that Google sees from the online community and their device usage. I see many marketers are still adjusting to this reality as well. Sadly, the blogs were all on fire about mobilegeddon rather than talking about how to use it to retain customers.

It really ticks me off actually. When I see a new promotion and it’s only for new customers and the only way to get any perks for my loyalty is when I complain and am ready to leave to another competitor. Now I am eligible for a great discount. Has that happened to you? When will businesses truly understand that loyalty programs that rely solely on price promotions do not drive true loyalty?

A study performed by the Center for Retail Management at Northwestern University illustrates the buying power of loyal customers. In the study, it states that 12% to 15% of consumers were loyal to a single retailer. What is fascinating is that those customers generated 55% to 70% of company sales. Does anyone remember the Pereto Principle? The 80/20 Rule?
Rewards vs Loyalty

As can be seen (hopefully) with rewards programs, customers may continue purchasing from you only as long as the reward is available to them to the point of diminishing returns.

As you have read countless articles and seen various whitepapers, you may come to the same understanding that consumers are capable of forming strong emotional bonds with brands, similar to how they feel for friends, relatives or loved ones. I know that I attend an event twice a year at a certain resort in Scottsdale and every time I drive by, I now have a warm heartfelt feeling come over me. It has nothing to do with the resort, however they are the secondary recipient of by loyalty as I will come back and spend money just to soak up the good feelings. I have the same level of loyalty to a couple of stores where I am treated practically like a member of the family rather than just a customer. If you think about it, I am sure you can picture a business you feel the same way about. You may find yourself even promoting that business to your friends enthusiastically.
Earning Authentic Loyalty

An authentic loyal customer is not created through a program delegated to a person in the marketing department. Rather, it needs to be a part of a company’s culture. It must be second nature and flowing like the lifeblood through the business’ operations and procedures.

So what can a retailer do that will generate the kind of energetic loyalty that many only dream of? Let’s take a look at a brand which is successful at this and follow their lead so we can have a better grasp of how they get customers to say No Thanks to competitors. 1st I can think of Apple. They have a culture that clearly nurtures strong loyalty to their brand. Apple made their products with simple designs that impact our lives and better yet, the products are easy to use and they work without a lot of hassle or need for added plug-ins or downloading extra drivers. Bottom line, it’s the product 1st. Start with a great product or service that delivers better than the competition. Next create an inclusive customer experience that creates a sense of belonging to something special that isn’t offered anywhere else.

What does that look like? As customers remain loyal, let’s say on the anniversary date, they can get entered into contests to win rewards. There can be customer chapters organized by geography with specific events just for each group strengthening the community as well as the bond with the brand. This goes beyond the old newsletter that I doubt gets much attention anymore as everyone’s email is overflowing with clutter as it is.

Another thing that will go a long way is to offer the same special discounts not just for new customers but also the loyal customers who have been loyal after a certain period of time.

That should get your creativity started on growing a loyal customer base. Tell me what you come up with for your company.

How To Ensure That Your Blog Is Never Penalized By Google

Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website.

However, while optimizing your website, you need to make sure that all your SEO activities are in line with Google’s guidelines and recommendations. Because violating Google’s search engine guidelines can get your website penalized and, in extreme cases, de-indexed from its search results.

Thankfully, staying away from a Google penalty, and still rank highly in search results, is much easier than you think.

Here’s how you can do it.
Create Original, Detailed and Authoritative Content

If you want to stay away from Google penalties, never use duplicate or copied content on your website or blog. Because duplicate content will get you immediately in trouble with Google’s algorithms.

Creating original and high value content is the best way to not only attract regular search engine traffic, but also to stay in Google’s good books.

However, creating great content requires time and effort. There’s really no shortcut to it.

Make sure every post you write is so comprehensive that your readers don’t not have to read anything else on the topic.
Create long and in-depth content because Google ranks long form content higher in search results. This is also reflected in a research by SerpIQ
Make your content actionable.
Include lots of data references and links to authority websites.

average-conent-lenght-comparision-graph

Google loves websites that keep adding fresh and high quality content. If your content is original, and your readers find it useful, you’d never have to worry about any Google algorithm changes.
Don’t Use Guest Blogging for Backlinks

Guest blogging is a great way to build authority in your niche, establish your brand image and create social proof for your products and services.

However, it is not a great way to build backlinks to your website. Over the last few years, guest blogging has become increasingly spammy and a source of irrelevant backlinks.

That is why Google has come hard at any blogs or websites that use guest blogging purely for link building.

But guest blogging isn’t entirely dead. You just need to be a lot more careful while doing it.

To be more specific, you need to do the following.

Make sure you never guest blog on websites that are completely irrelevant to your niche. For example, if your blog is in the health and fitness niche, you should not guest blogs in the finance or real estate niches.
Make sure that the backlinks from your guest posts do not make up more than 20 to 25% of your overall link profile.
Do not use author bio links since Google doesn’t give them much value. Instead, try to use contextual links within the content of your guest posts. They are 5 to 10 times more valuable.

To be on the safe side, I’d strongly recommend using guest blogging only for branding purposes. Otherwise you’d always be on Google’s radar for the next penalty.
Get Backlinks from Relevant Domains

Over the last 2-3 years, Google has changed the way it evaluates the value of a backlink. It no longer gives as much importance to PageRank as it once used to.

Now, the relevancy of your linking domain and its authority, in terms of social media following and user engagement, is much more important.

As such, you can say that relevancy is the new PR.

Websites that have lots of backlinks coming from irrelevant websites are flirting with danger, and are most likely to be penalized by Google.

In fact, this is precisely what the Google Penguin update did. It punished any website that was involved in spammy back linking and had the majority of its links coming from irrelevant websites.

So the next time you plan a backlinking strategy, make sure all your target websites are either within your niche, or strongly related to it. Otherwise you can easily get penalized by Google.
Get Rid of Low Quality Links

If you have a lot of low quality or spammy links pointing to your website, you can get into trouble Google algorithms and can be penalized. To avoid this, you need to regularly monitor and clean up your link profile.

You can do that easily from your Google Webmaster Tools dashboard.

Here’s how you can do it.

Go to your Google Webmaster Tools account
Select your website.
In the side menu, click on Search Traffic –> Links to Your Site
Now, click on “more” under the “Who links the best”
Click on “Download latest links”

This will give you the list of all the links pointing to your website and which Google uses to rank you.

Download this list every 2 months and remove any spammy or low quality links, using the disavow tool.
Diversify Your Anchor Text

Until last year, most SEO experts recommended using keyword rich anchor text for your backlinks. This was used as a technique to rank higher on your target keywords.

However, things have changed now.

Google now views keyword rich anchor text as a potentially manipulative, and might start penalizing websites using such anchors for their backlinks.

Now you need to make your anchor text is more natural. It needs to be in context with the overall content of your page and should fit in naturally.

For example, instead of using the keyword “Wordpress ecommerce plugins” repeatedly for all your backlinks, you should use different natural combinations of the same words and their synonyms.

Also make sure that a large number of your links have branded anchors that are unique to your website. For example, for this particular blog “TipsAndTrickHQ”, “www.tipsandtricks-hq.com” and “Tips and Tricks HQ” are all branded keywords.

The more branded keyword anchors you have, linking to your main page, the more authority your links will have in Google’s eyes.
Switch to a Responsive Website Design

Google wants all website owners to provide excellent user experience to their visitors, and also ranks websites with better UX higher in search results.

Since almost 50% of all Google searches now come from smartphones, tablets and other portable devices, Google strongly recommends having a mobile version of your website.

Google recently launched a new search engine algorithm update that prioritizes websites with a mobile version or responsive design.

So you need to make sure that your website supports mobile visitors. The best way to do that is by using a responsive website design that adjusts its dimensions according to the device it is viewed on.

To see if your website is mobile friendly, you can use Google’s mobile friendly test.
Strengthen Your Brand Image

If you want to make it really hard for Google to penalize you, establish your website as a brand in Google’s eyes. Brands are much more likely to escape search engine penalties, as compared to other websites, even if they have some loopholes in their SEO strategy.

And even if they do get penalized, brands are much more likely to recover from a penalty.

So how exactly do you tell Google that you’re a brand?

Here are a few ways

Create a professional, well-designed and responsive website. You need to have all the brand elements like a logo, a physical address and a 1-800 number on your contact page.

Build your social media following and engage your followers regularly. The more people follow you and engage with you on social media, the stronger your brand image becomes. But make sure you do not manipulate social signals by using fake social media followers. Google can easily detect fake followers and will come hard at you if you’re caught.

Create more backlinks with branded anchor text. The more people search for you on Google with your brand name, the better for your brand image.

The key to establishing your website as a brand is by building trust on the internet.
Wrapping it Up

Google wants to provide highly relevant and top quality search results to its users that answer all of their questions comprehensively. To rank well in Google search results, you just need to play within Google’s recommended guidelines and create in-depth content with the sole purpose of helping your readers. Combine this approach with the other tips that I’ve shared in this post and you’ll never have to worry about Google penalties again.

Has your website ever been penalized by Google? Or do you have any other points to add to this list? I’d love to hear your thoughts in the comments.

Good Domain Name Picking Tips for Your Blog Setup

The first thing that comes to my mind when setting up a blog is getting a good domain name. In this article, I have described why I think it is important to choose a good domain name upfront. I have also explained how you can pick a good domain name for your blog or website followed by some domain name picking tips and general outlines (“dos” and “don’t s”).
Why pick a good domain name for your blog

Apart from many other reasons, you want to pick a good domain name for your blog site from the start because most likely you will be stuck with that domain name for the rest of the blog’s life. You may change the domain hosting provider from time to time depending on how reliable your current domain hosting provider is but the domain name will remain the same. The reason I say that you will be stuck with that name is mainly because changing the domain name is kind of like starting all over again from the start and you don’t want to do that once your site is established and getting regular traffic. You will start with ‘0’ Google Page rank and will have to work your way up again if you do change the domain name in the middle. The Alexa rank and other ranking metrics will drop too because all these rankings are associated with the domain name. So the bottom line is that you want to pick a good domain name that you can live with from the start. Now, the question is how?
How to pick a good domain name for your blog

I don’t think that there are any hard rules as to how a domain name should be picked, so use the following points as a guideline in choosing your domain name:

Use Keywords: Use keywords in the domain name that describe your site. The domain name should suggest the nature of your product or service. A good domain name describes exactly what the site is about. It is important for a visitor to get an idea of what the website is about just by looking at the domain name. For example if your site is about antiques and collectibles then try to get a domain name like “www.antiques.com” or “www.collectibles”.com not “www.foobar.com”.

Easy to remember: A domain name should be easy to remember becuase your visitors will want to type in the domain name in the web browser for revisits and if they can’t remember the domain name then you run the risk of losing potential traffic. It is also easier to spread the word of mouth when the domain name is easy to remember.

Keep the domain name short: A domain name should be short with less than 10 characters. It also helps the “Easy to remember” point when the name is short. Although, these days it’s incredibly hard to get domain names that are short. Basically you don’t want to end up with a super long domain name like “www.thisisareallybadexampleofdomainname.com”. When the name gets too long it gets confusing and the name can be easily mistyped in the browser.

Use hyphens if needed: Use hyphen (-) in between the words if needed for your domain name. If “www.domainname.com” is taken then you can try “www.domain-name.com”. Using hyphen(s) in between the words sometimes help to improve readability. It also helps in the Search engine rankings.

Domain name extension: Try to get the “.com” Top Level Domain (TLD) extension as it is the most popular. When people think about an website their mind automatically pictures “domain-name.com” as the address. “.net” and “.org” extensions can be used too if you cannot find a “.com” extension.

Should You Use YourName.com or YourBusinessName.com?

If the main commodity of your business is YOU then use yourname.com as your domain name. This works out good if you are an author, speaker, coach etc.

If your business is based around a product or a server then use yourbusinessname.com or your productname.com.
Some General things to be aware of

Legal conflicts: Spend a bit of time searching around to make sure you are not choosing a domain name that is similar to an already established rival. You don’t want to spend time building your blog only to find out that someone else has a similar website and wants to sue you.

Be aware of the scammers: There are a lot of scammers around so try to make sure you buy your domain name from a registrar who is in the ICANN’s (Internet Corporation for Assigned Names and Numbers) accredited registrar’s list.

Go Daddy offers cheap domain name registration. Try not to buy hosting from them though… read the article following article before you signup for a hosting account. Name.com also offers cheap domain name registration.

Getting a cheap and reliable web hosting solution

As I have mentioned earlier that these rules are not set in stone. Don’t be afraid to add your own flavor. Use common knowledge and be sensible. Try your best and get creative. What is your best tip in choosing a good domain name? Feel free to leave your suggestions or comments below.

Change the domain administrator for com.ua

E-progress.com.ua domain was registered in the company Freehost and decorated to the last owner. So, what has been done.

1. I wrote a query in those. support which notified the company that bought the site and would like to change the Nic-handle on your own.

Nic-handle – a reference to the record, which is available in the database of an organization governing the activities on the Web. This database contains information about the organization or person: name (name), e-maіl address, phone number, address.

2. Thereafter, those. support Freehost sent to the post office past owner to replace the nic-handle. He needed to print a small request, include your name, sign it and send it back by fax or e-mail in scanned form.

In my case, without the “adventure has not done” – somehow after a while again checking Nic-handle and found the old data. After this re-applied to the service of those. support, putting the last scan application administrator (which he sent to me), and a request to investigate the situation completely. For some time the domain was already with my Nic-handle.

Change domain registrar com.ua

Then I wanted to change the domain registrar, gathering a couple of their addresses in one place – nic.ua. They have a couple of times there were different events, which for me was a set tariff Gold and very reasonable prices for domains com.ua. This is what I wrote in the blog – read an article where and why I register domains. In the FAQ section is a description of the procedures to transfer a domain nic.ua:

You need to use the menu Transfer domain. Enter your domain, confirm the desire to transfer the domain and follow the instructions. Warning! You are kindly requested to inform the current registrar of the domain you wish to transfer to the registrar NIC.UA (ua.drs, “Service Online», Service Online LLC) and depending on the domain registrar to request the current authorization code (auth-code) for the transfer of the domain.

Among Freehost, as far as I can remember, I have nothing further to fill did not need to, I just sent them a request in those. support Quote this transfer procedure, have their user names in the required domain and asked to be moved to nic.ua. After some time I received a letter stating that the translation was done.

New domain zone of the Russian Federation, or how to make money out of nothing (mega investigation)

A couple of years ago, and maybe a little more, the Internet had such a “theme” as a national domains. In particular it was possible to read about Chinese domain names, and then followed by reflections why not create Cyrillic. I, of course, difficult to assess what guided the creators of this trend, but from both normal user no longer seemed an attempt to realize their desire and any personal ambitions in the style of “if the Chinese had done so, then why can not we.” How else to argue desire to enter Cyrillic domains I do not understand.

And if, say, the same China, it seems to me, just logically approached for this kind of project due to some “national motives” out there even Google had a problem, which alone is worth the “Great Chinese firewall” with filtering of the Internet and etc. That is, they have there very different priorities and values or something, but why bother cloning “incomprehensible” idea, to try to “close and narrow the” availability of Internet projects at a time when there are quite reasonable and positive trends of globalization.

Knowing the mentality and habits of some domestic workers, I can almost certainly reject the idea of some kind of imperial ambition, self-affirmation at the expense of such a move, given one important fact – for the domain market worth a lot of money.

Yes, of course, the number of domain names is not unlimited, and each time, We create a new project, I think you are faced with this problem. Therefore, in principle, the expansion of domain zones, the desired task, but only if it is really good, and not for the purpose of making money.

In fact, now you can choose a domain name for any project, and taking into account any wishes sites registrars are also areas for all tastes – international, by country, by type of companies, exotic, etc. But some of this is not enough – cut dough is endless.